Applitools: AI-Powered Visual Testing & Test Automation Platform

About applitools

We built the testing tool we couldn't find

Applitools started with a problem two software developers couldn't solve any other way: a full manual regression pass across browsers, operating systems, screen sizes, and languages took days, even with solid unit and functional test coverage. Every existing tool checked whether the app worked. None of them checked whether it looked right. So the founders built one that did.

That tool became Visual AI. Since 2015, it's grown into a platform that gives engineering teams a result they can trust every time they ship: pass means the release is safe, fail means something real broke.

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Our mission: Revolutionizing software testing with AI

With the power of AI we provide intelligent, cutting-edge testing solutions, revolutionizing the way all applications are developed, tested and delivered.

Our vision: Leading the future of autonomous testing

We’re the leader in pioneering an AI-powered autonomous testing platform designed for the future – effortlessly accessible to all and delivering unparalleled business value for our customers worldwide.

Core values

Applitools is committed to driving innovation and customer success

1. Better together

We believe in the incredible power of collaboration. We build a strong foundation of trust through transparency, candor & mutual respect.

We listen attentively and always “close the loop”. We optimize for the greater good, proactively offer help, and look to tap into other’s strengths.

2. Create the impossible

Imagination requires action to create meaningful impact. We recognize that relentlessly pursuing innovation will propel our long term success.

We deliver value to ourselves and to our customers by challenging the status quo, constantly seeking new ideas, and taking creative bets.

3. Take ownership

Passion and self-direction are a must. We empower our people, treat them as true professionals, and hold them accountable for results.

We set high standards for ourselves. We act decisively, execute with speed, deliver quality work, and own the outcomes – good or bad.

4. Empower customer success

We see the world through customers’ eyes by gathering feedback and showing up consistently, and actively listening.

This approach ensures that we make product decisions around what customers actually need instead of what's convenient for us.

5. Focus on what matters

We do the things that move the needle the most. We constantly align the resources needed with the magnitude of impact it would create.

We give high priority to our customers’ needs. We prioritize our work, refuse distractions, and stay committed to our priorities.

Meet our leadership

Anand Sundaram
CEO](/content/about/anand-sundaram/index.html)

Adam Carmi
CTO and Co-Founder](/content/about/adam-carmi/index.html)

Joanna Schloss
CMO](/content/about/joanna-schloss/index.html)

Ted Marks
CFO](/content/about/ted-marks/index.html)

Kunal Rao
CCO](/content/about/kunal-rao/index.html)

Danit Raanan Ideses
Head of People](/content/about/danit-raadan-ideses/index.html)

Meet our Board of Directors

David Weiss
Operating Partner
THOMA BRAVO](/content/about/david-weiss/index.html)

Tom Clark
Operating Partner
THOMA BRAVO](/content/about/tom-clark/index.html)

Jay Larson
Operating Partner
THOMA BRAVO](/content/about/jay-larson/index.html)

Sam Yules
Vice President
THOMA BRAVO](/content/about/sam-yules/index.html)

Carl Press
Partner
THOMA BRAVO](/content/about/carl-press/index.html)

Applitools FAQs

What are the core products offered by Applitools?

Applitools Platform consists of two main products:

How do I get started with Applitools?

Getting started with Applitools is easy! You can sign up for a free trial account and explore our documentation and tutorials to get familiar with our platform.

What makes Applitools different from other end-to-end testing tools?

Applitools leverages advanced AI and machine learning algorithms to provide superior accuracy and intelligent visual validation across the SDLC. Unlike traditional pixel-based tools, Applitools can handle dynamic content and identify meaningful visual changes without false positives.

What are the pricing options for Applitools?

Applitools offers various pricing plans based on your specific needs. You can find details and explore our pricing structure.

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